Publisher SEO Improvement Checklist
Search engine visibility is essential for AdSense approval. Review this 15-point on-page SEO checklist to ensure optimal crawlability and heading hierarchies.
Every article and landing page has exactly one H1 tag defining the primary topic.
No duplicate <title> tags across sampled pages; each page is distinctly identified.
Every article features an informative meta description tag summarizing core findings.
Canonical tags point to absolute HTTPS destinations matching exact trailing slash conventions.
<meta name="viewport" content="width=device-width, initial-scale=1.0"> is present in the HTML head.
Meta robots tags and HTTP X-Robots-Tag headers allow indexing on all public posts.
Sitemap is published at /sitemap.xml and declared via Sitemap: ... in robots.txt.
All informative images feature descriptive alt text; decorative graphics use empty alt="".
Articles link to related subjects across your site, preventing orphaned pages.
URLs are human-readable, lowercase, hyphenated, and exclude session IDs.
Valid Schema.org Article, Organization, and BreadcrumbList markup in HTML head.
Server delivers initial byte quickly without gateway pauses or database freezes.
Content-Encoding confirms text payload compression on HTML, CSS, and JS files.
All contextual body links and footer menu paths point to live 200 OK pages.
All subresource scripts, images, and fonts load over secure HTTPS.